This article provides a comprehensive overview of the global antivirus software market. It focuses on past and present growth in antivirus software worldwide and informs about new trends in antivirus software in 2021.
General description of the security software market
The security software market includes any software solution for the security of certain computing devices, networks, or any other computing device. This includes:
Like any other system–wide security threat, local or cloud-based. These solutions have become widespread in recent years due to the explosion of e–commerce, major technological advances in artificial intelligence and the Internet of Things, and the increasing amount of interconnected gadgets.
According to a Statista study, the complete market was estimated to be worth $27 billion in 2016.Over the following two years, earnings rose by over 40 percent to $38.1 billion.
The security market during COVID-19
During this time, the whole market expanded steadily, with thousands of people doing work–at–home and study–at–home jobs. According to a TrustRadius 2020 poll of software purchasers and clients, 41 percent of institutions boosted the value of security software during the pandemic. The figures show that market sales increased by 7 percent annually to reach $41 billion in 2020. This figure is projected to grow by $4 billion in 2021. Yet, payments for security and software implementation are forecast to rise sharply during the next few years, with earnings predicted to surpass $61 billion by 2025.
In comparison, the US presents the top market in the security market, which will bring in $22.8 billion, or 50 percent of income, this year. Statisticsista figures show that US security software income has leaped 20 percent in the last two years, and the overall market is hoped to reach $30.5 billion by 2025. With an income of $2.3 billion, almost ten–fold less than the US, Germany is in position number two – the world’s biggest market for security software. They are followed by
Top Trends in Information Security 2021
The market for cybersecurity services is growing at the same rate as the digital and IT markets, according to research by Accenture. The information security (IS) field is characterized by three trends in 2021. Each is described below.
The first information security trend
This tendency is associated with disinformation. The research indicates that after economical disinformation has impacted societal opinion, economical disinformation is gathering steam. The banking industry, and in specific high–frequency trading algorithms relying on quick textual information feeds, will be exposed to large–scale threats at some point in the future.
In the meantime, computer learning, the evolution of artificial intelligence (AI), and the deployment of 5G connectivity networks are opening up new possibilities for the generation and distribution of disinformation.
One illustration of the use of AI is the creation of high–level fake images or videos that may be used to defame and blackmail a political rival, a competitor’s business, or a public panic.
The second information security trend
This pattern, based on the research, is that cybercriminals are forming syndicates and sharing cutting–edge tools that have computerized the massive manufacture and dissemination of malware, spam, and malware, using advanced features such as the cloud, big data, and AI. With syndicates working together, the lines across hazard groups are getting even more diffuse, which makes it even more challenging to identify cybercriminals.
As well as infecting encryption viruses (ransomware) through massive spam campaigns, as the study notes, cybercriminals are increasingly infiltrating them straight into ‘organization networks‘, accessing potentially vulnerable servers remotely in underground malware hacker networks and the software market.
The third information security trend
Another trend noted in the survey has to do with ecosystem fragility. This kind of business relies on the interconnectedness of system components, and this relationship enhances the ‘exposure of companies to risk‘.
Challenges in the chains turn a company’s friends, collaborators, and customers into a source of threat. Companies can attempt to strengthen security by sharing information about cyber hazards, implementing IS–authentication and testing of suppliers and partners, and implementing industry–specific security and risk governance standards.
However, 2020 was a difficult year for the IS market, and the COVID–19 epidemic contributed in a major way. It disrupted the normal rhythm of life and was a serious blow to the high–tech business. The hasty move to “remote computing” made it difficult for companies to function at a distance.
Consequently, many companies faced problems managing information tools outside the corporate infrastructure.
All this has led to increased activity by cybercriminals, who have focused their efforts on sending phishing mothers, thus using various forms of social engineering and remote desktop protocol (RDP) vulnerabilities, as well as organizing other attacks against remote workers. Internet criminals have started using software that encrypts the data on an infected computer. Moreover, cybercriminals have changed their tactics and are now not only blocking access to information but also threatening to make it public if the compromised party refuses to pay a ransom.