Creating an audience profile requires solid data. This data should be collected based on real-world consumer behaviors and should reflect the needs of consumers.
A target market includes every potential buyer for a product, all with their own specific goals, challenges and beliefs. A target audience persona is one fictitious customer that a business can use to identify and reach prospects with marketing campaigns.
Market segmentation is the process of grouping potential customers into subgroups with similar characteristics. This type of segmentation can help businesses improve marketing and delivery of products and services. It can also help them identify future needs and increase profits. There are many different ways to collect data and create audience profiles, such as customer surveys, Google Analytics and keyword research. Latana’s AI-powered audience profiling tools provide accurate, up-to-date data for a range of demographic and psychographic segments.
Demographic segmentation is a popular form of market segmentation that includes core traits like age, gender, education level, marital status and income level. This information is useful when creating a marketing campaign, as it can help you understand your target audience’s purchasing behaviors and how to reach them. For example, if a certain demographic is interested in social media, it may be best to market your product on those platforms. You can then use that knowledge to tailor your messaging and increase engagement rates.
While demographics are a good place to start, marketers should also consider other factors when creating an audience profile. These factors include age, gender, location and income level. These data points can be gathered from customer surveys, Google Analytics, social media and custom research.
Personalized marketing campaigns are more likely to generate sales. They also demonstrate that a company understands the needs of their customers, which builds brand loyalty and increases revenue over time.
Audience profiling allows businesses to identify the best possible market for their products or services. It also ensures that a company is targeting the right people for their advertising campaign. Otherwise, they run the risk of casting a wide net and getting no results.
Unlike demographics, psychographics provide marketers with subjective data such as attitudes, values, interests and lifestyles. This information can help brands create a more targeted marketing strategy and effectively communicate with their audience.
For example, if a marketing team discovers that their audience enjoys activities such as hiking, they may decide to offer deals on hiking gear. They can also determine if their target audience is impulsive or prefers to plan ahead.
This data can be collected from a variety of sources, including customer surveys and social media analytics. Companies can even hire consultants to interview existing customers and analyze their online activity to get a better understanding of the psychographic characteristics of their audience. The more a business understands its audience, the more likely it is to attract and convert potential customers. Using demographics alone gives businesses a hazy outline of their audience; combining it with psychographics makes it much easier to develop a compelling brand message.
The behavior of your target audience is the final piece of the puzzle to ensuring your marketing campaigns reach and convert the right consumers. This is where robust tracking such as GWIQ comes in, validating your audience targeting and measuring your campaign effectiveness with reliable data that reflects real people.
For example, say your target audience loves hiking and outdoor activities. You can use the data to uncover their values, likes and dislikes to create a more personalized and higher-converting campaign for them.
Identifying the key traits of your target audience is essential to maximizing your ROI on every marketing dollar spent. With the help of audience profiling tools, such as Morning Consult Brand Intelligence, you can collect and analyze data to better understand and target your ideal consumer to improve conversions. Learn more about leveraging this powerful tool today!